Helping you to be consistent. There are also alot of resources and recipe ideas. You can also ask specific questions and get useful answers from Coach Avo.
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The Simple app coaches people on long-term weight loss and healthy eating.
We empathize with the frustration people feel as a result of fad diets, false promises, and confusing health info. So everything we recommend is delivered with care (not judgment!) and intentionally free from unreasonable, unsustainable, and joyless dieting practices. That's right — Simple’s practical weight loss approach doesn't require calorie counting, cutting out essential food groups, or weighing every bite.
With us, you’ll be supported to make steady progress towards your desired weight and a healthier lifestyle through our positive, easy-to-follow daily coaching — which centers on:
1. The expertise of our Science team (with experts in nutrition, behavior change, digital health, and medicine), making sure everything we put out into the world is evidence-based.
2. Avo, the in-app AI coach that provides proactive prompts, timely tips, and real-time answers to guide users throughout your health journey, 24/7.
3. Flexibility, so you can learn and adopt wellness strategies gradually, at your own pace.
Still reading? We love that energy. You must have the same appetite for well-being as we do. See you soon!
United States
Replied to 99% of negative reviews
Typically replies within 24 hours
I had an issue with my subscription that continued trying to renew even after I deleted my account. This situation was stressful at first, but the Simple support team handled it very professionally.
Their senior team reviewed my case, explained everything clearly, and fully canceled my subscription on their side. They were polite, responsive, and genuinely willing to help.
I appreciate their quick assistance and the way they resolved the problem. Thank you to the team for taking care of it so efficiently.

Reply from Simple Life App
It’s a fun and easy experience. If you do it you will see results. I love the suggestions and recipes. It’s cute when the little fuzzy guy gets mad about what I ate. But always positive and encouraging. It’s easier to get good results when you have to log your food and drinks. Instead of logging the bad stuff i tend to not eat it so I don’t have to account for it. 😂

Reply from Simple Life App
I was impressed with the advertising for the Simple Life App, the questionnaire to set up the app, and my experience with customer service. I ended up cancelling the app for one simple reason—it is a phone app, and I have poor eyesight. I was encouraged to join the Facebook group, which I intend to do. The Simple Life App is a well-put-together program that will help many people.

Reply from Simple Life App
I have been using this app for 1 month and have lost 7kg. It keeps me on track and has been very helpful in my weight loss journey. The only negative is I paid $60 for 6months but they have been taking out an extra $20 per month which I was not aware they were going to do. Not what I signed up for.

Reply from Simple Life App
I don't want a subscription to this app and I cannot figure out how to get you to stop charging me. I'm turning it over to my bank. I hate this kind of crap and won't consider ever buying from Simple in the future. Especially because I never authorized these payments.

Reply from Simple Life App
Believed I was paying a small amount weekly for my plan as advertised, answered the questionnaire and put in my bank details to begin the process, only for them to take £48 out of my bank and a further £12 for a premium version that I don’t remember agreeing to. I requested a refund and received the £48 back, however the next month I discover £12 taken from my bank again. Contacted them and I am now apparently bound in a contract that will not end till May next year. I don’t use the services and I am very unhappy that they will continue to take my money after I was told my subscription was cancelled after my initial refund. Very frustrated and unhappy.
Update: only ai bots have replied to my emails and calls, further frustrating, do not get this service, it is not helpful, very expensive and run by ai’s that do not listen to you.

Reply from Simple Life App
Emily was very efficient & effective. She show empathy and offered sound advice.

Reply from Simple Life App
The reminders are a bit too much. Some are good but I feel bombarded by my phone.
I re-upped for the $5 per month plan and got charged $10 per month

Reply from Simple Life App
I decided great a tai chi walking program for free!!! Right. Wrong, You do their questionnaire and there is a cost. Beware!!

Reply from Simple Life App
Made me believe I was getting access to my personalised plan for a special offer of £9.99 but as soon as I pressed pay it started taking extra subscriptions in order to get access. They still took £9.99 even though I cancelled immediately. I've now paid and don't even have access to any plans as promised - Don't sign up!!!!

Reply from Simple Life App
This is a really fun app to use, I like that it’s very intuitive and doesn’t necessarily ask me to count calorie per calorie, it has given me good advice how to improve my eating habits, I’m actually learning a lot. So far I’ve used it for a bit over a week and I’m feeling better, and I’m making more conscious decisions about my food and water intake.

Reply from Simple Life App
Pay attention when subscribing, Read the terms very well, Refund Policy is not clear.
They will charge you for many months, and you will not be able to cancel your subscription. They don't have customer service by phone, only they do have email.
Also, i didn't like the app, it is not friendly. This was the first bad experience with such app, I advice using the Reverse Health, and there is lots of other better app.
The menu guide is most helpful. This is more fitting for me at my current age of 73. Not so restrictive and it just feels right. I had an over indulged weekend and right away I felt miserable. I feel Simple will help me to be mindful. This really encourages me.

Reply from Simple Life App
As a new user, I have had a few questions about using the Simple Life App. My questions were always answered promptly and politely, and I was pleasantly surprised that I even felt understood!

Reply from Simple Life App
I like how it started slow. It made me feel that I can do this!

Reply from Simple Life App
I like how the app keeps me thinking about my food intake and how often I do physical activity. It keeps my actively thinking about my weight.

Reply from Simple Life App
I will recommend Simple Life App. to all my friends because I find it very helpful.
They are all the time with me through my process to eat healthy and exercising.My coach is with me teaching me how easily overcome my difficulties.
It’s great team . Thank you so much.

Reply from Simple Life App
Loved this app. Makes keeping on track and recording progress so easy.
Unfortunately I had to cancel due to financial constraints. The whole cancellation process was easy.
I highly recommend.

Reply from Simple Life App
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