Ulta Beauty Reviews 1,990

TrustScore 2 out of 5

1.9

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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Customers express significant dissatisfaction with the company, particularly concerning customer service and order-related issues. Many consumers report problems with online orders, such as delays, non-delivery, and difficulties in canceling orders. Consumers also report negative experiences with customer service, describing it as unhelpful and inefficient. Some people mention issues with the company's app and website, including problems with placing orders and accessing account information. There are also some complaints about staff behavior in physical stores, with reviewers mentioning unhelpful or rude employees.

Based on these reviews

Rated 2 out of 5 stars

I am going to be specific in my review, only because it’s happened more than once and I’ve been told that other customers have complained as well in the recent weeks. This is The Promenade location in... See more

Rated 1 out of 5 stars

They ask you to become a member for all these great reward but offer little to no customer service. I order online shampoo/condition and when I tried to exchange the unopen/unused product I was denied... See more

Rated 1 out of 5 stars

Place the order and paid, didn't get any email with confirmation but money was took from my bank card, reach with customer servise but they said they can not give my back my money because I don't have... See more

Rated 1 out of 5 stars

Worst customer service ever. Being in the retail women’s fashion industry for over 20 years in upper mgmt. I KNOW there are ways to help a customer ‘outside’ of regular rules. I had an online order I... See more

Rated 1 out of 5 stars

I want to warn everyone about the Ulta Beauty Credit Card and their terrible billing system. This is one of the most frustrating and dishonest experiences I’ve ever had with any company. Ulta enc... See more

Rated 1 out of 5 stars

³Package never received. Just realozed I have trow 25 bucks. They offer me 10/20% back. I mean if u want to trow your money away, u r on the right place damn it. Did not check the review before unf... See more

Rated 1 out of 5 stars

Wish I could give it zero stars. I ordered my daughter a perfume that never arrived. I had countless call and emails with no resolution. They are thieves and I would not recommend. I’m going to review... See more

Rated 1 out of 5 stars

I had a very bad experience shopping at Ulta.com. My order was never delivered, and Ulta already charged my bank account. I contacted customer service multiple times, but every representative I spo... See more

Rated 1 out of 5 stars

SCAM, I made an order and never received. The tracking number shows not found. After many emails (more than a month), they sent a tracking website (IP number)! which shows my order is another provin... See more

Rated 1 out of 5 stars

I made a purchase in-store using my Ulta credit card, which the associate looked up since I didn’t have the physical card. Before paying, I asked about the return policy and was told I could retur... See more

Rated 1 out of 5 stars

Received an invalid coupon code via email from them. The store was unable to help & suggested I call customer service. Customer service was less than helpful & kept me on hold & asked for screen shots... See more

Rated 1 out of 5 stars

Ulta beauty salon- got my hair highlighted with a root blend and my hair is naturally light brownish blonde- asked for natural thin highlights that blended well with my roots yet it came out extremely... See more

Rated 1 out of 5 stars

Ordered on line received nothing after 16 days. The courier said delivered on day 14 but updated the delivery on the 16th day delivered? Was super excited to receive my order but it didn't arrive. Not... See more

Rated 1 out of 5 stars

You will not catch me ordering from Ulta ever again in my life. There’s some theft going on with their return warehouse. They had the audacity to claim they didn’t receive some items when I returned m... See more

Rated 1 out of 5 stars

My account was hacked into due to an Ulta data security breach, along with thousands of others, my info changed, points were stolen, and attempted payment method. Took Ulta weeks to resolve issue and... See more

Rated 1 out of 5 stars

Didn't want to give 1 star! Placed an order December 7th; called yesterday to cancel, was told you can only cancel up to 1 hour after placing. Now I get an email stating we are delayed in processing... See more

Rated 1 out of 5 stars

Literal worst customer service ever. They are so rude and unhelpful. Literally buy your make up anywhere else.

Rated 1 out of 5 stars

Awful customer service. Box arrived broken with multiple cosmetics missing. Ulta said they would replace the missing items but in their correspondence, they left off the higher priced item. I point... See more

Rated 1 out of 5 stars

The customer service employed by this company is horrendous. Spent 25 minutes on a "chat" for an item that wasn't in the box when they claimed it was and then another 15 minutes on the phone all witho... See more

Rated 1 out of 5 stars

Your credit card is absolutely ridiculous. "Only have a certain amount of times to have stores look up your credit card to use, you'll have to use the physical card". There most ridiculous rule I've e... See more

Rated 1 out of 5 stars

You guys need to stop asking for people to sign up for so much stuff at checkout. I don’t like coming to ulta for the fact I know they’re going to talk about rewards or signing up for a card or someth... See more

Rated 1 out of 5 stars

You will spend more money disputing their inability to function as a business than you will save using this app. I have spent a week talking to, or should I say attempting to talk to their customer s... See more

Rated 1 out of 5 stars

Attempted to place one order multiple times and would be told there was an issue placing the order, but not an issue charging up all my cards, taking my points, and gift card balance. Told I have to w... See more

Rated 1 out of 5 stars

Delivery issues. I placed an order online that I needed by a certain day. When I placed the order the website said it would be delivered the day before I need it. I just received the shipping notif... See more

Rated 1 out of 5 stars

I usually buy from Ulta’s brick and mortar locations but I recently had to place an order online. I updated my home address before order because I hadn’t used the app in a long time. My order was spli... See more

Rated 1 out of 5 stars

If I could give Ulta no stars I would. I am EXTREMLY disappointed in this Company and its integrity. I have spent lots of money with Ulta, recently I purchased what I thought was a perfume (as told... See more

Rated 1 out of 5 stars

I didn't receive my order. My daughter is very sad and I'm angry. I spent money and didn't get anything, and so on 2 times. 🤮😡

Rated 1 out of 5 stars

The ulta scam store in the USA that because when someone try it to pay their bills that you have to pay $9 fee or you have to give them your bank account or routing number what a scam company 💩

Rated 1 out of 5 stars

I will never shop here again! customer service is awful. I visited this place two days in a row. both times I wasn't offered any assistance nor greeted. Today was there and the same thing. The differe... See more

Rated 1 out of 5 stars

Someone tried to hack my account a few months ago. I reported it & changed my password. Ever since then, im unable to make an online purchase. Its been about a month and a half. I've made countles... See more

Rated 1 out of 5 stars

I have been a loyal Ulta customer for years and have spent thousands of dollars shopping online with them. Recently, I tried to return two items I purchased on Ulta.com that were unused, unopened,... See more

Rated 1 out of 5 stars

Am I the only one not able to sign into my Ulta account? This is constant issue. The amount of times I've had to "reset" my password because I'm "locked out" after multiple attempts (which would be on... See more

Rated 1 out of 5 stars

Have always been team Sephora. I never liked the aesthetics or merchandise mix at Ulta. Today I was on the hunt for a new product in the drugstore category and only found it on Ulta.com so purchased... See more

Rated 1 out of 5 stars

Had an issue with an online order years ago and now I’m blocked from shopping online. Tried to have them resolve the issue and they emailed me back saying they will not unlock my account and that the... See more

Rated 1 out of 5 stars

I went to the store on Fort Apache & Tropicana..Las Vegas..the sales associates don't ask if you need assistance...they stand around and talk with one another..very dry attitudes..the store is near my... See more

Rated 1 out of 5 stars

I’m tired of seeing “FAKE” reviews! They allow tons of them. When I try to leave a legitimate and honest negative reviews, they will not post but a few of them. Here’s an example of over 100 fake re... See more

Rated 1 out of 5 stars

Ive never ordered from Ulta because i cant get far enough through their website to even try. The function that allows you to try on make up you can’t access the colors because the pop-up window lettin... See more

Rated 1 out of 5 stars

I'm going to give my humble opinion second time I try to go to this store the door was open and he came in I remember that I must make a call and I go back outside the employee sees me and closes the... See more

Rated 1 out of 5 stars

Today September 6 2025 I went to the ulta at 41st and yale. I didn't realize I had left my card at home honestly and unintentionally incident, I found everything i wanted knowing I had... See more

Rated 1 out of 5 stars

I ended up with Bozo the clown orange hair color! The hair dresser blamed the Redken dye product that the salon uses. I believe it was the hair dresser's lack of knowledge. Whatever the case, I ende... See more

Rated 1 out of 5 stars

If I could give 0 stars I would. Attempted to make a purchase in the app. Couldn’t get the order to go through called and was told it was on their end I had to wait 24 hours to try again. The n... See more

Rated 1 out of 5 stars

If I could give this company zero stars, I absolutely would. Ulta Beauty has shown me that they care more about taking your money than helping you when something goes wrong. On September 25, 2025, I p... See more

Rated 1 out of 5 stars

The live representatives especially on the chat are no help at all, honestly seems like none of them actually know what they are talking about and just spit back automated messages.

Rated 1 out of 5 stars

Don't order from this place if you expect to get what you ordered! I ordered something 10/01 and to date have not received it!!! Customer service is clueless and not helpful at all!!! Dont waste your... See more

Rated 1 out of 5 stars

I purchased online and was promised a special gift as part of a promotion if you spent a lot. What they sent was a few small, useless items that would have been disappointing as freebies. When I inqu... See more

Rated 1 out of 5 stars

DO NOT ORDER ONLINE FROM THEM They use a sketchy delivery service. The shipment was marked delivered, was home al day keeping tabs on it but nothing was delivered to me. Either the delivery person s... See more

Rated 3 out of 5 stars

they don't list full ingredients good customer service, but for the acne prone / sensitive skin crowd: they don't list full ingredients on their site. whenever i check other websites, the ulta "ful... See more

Rated 1 out of 5 stars

WORST CUSTOMER SERVICE EVER – Ongoing issues with no resolution. I’ve called, I’ve messages, I filed with the better business bureau and still no response/resolve. Don’t bother emailing guestservices@... See more

Rated 1 out of 5 stars

I see why the reviews here are so negative. I received an email from Ulta telling me I got a free birthday gift today Nov. 1. My birthday is next month but the chat bot said to add the gift and it wo... See more

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Company details

  1. Skin Care Clinic
  2. Beauty Product Supplier
  3. Beauty Supply Store
  4. Cosmetics Industry
  5. Cosmetics Store
  6. Pharmacy

Information provided by various external sources

ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. bareMinerals, Smashbox, Murad & more.


Contact info

1.9

Poor

TrustScore 2 out of 5

2K reviews

5-star
4-star
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2-star
1-star


Rated 1 out of 5 stars

They sent me the wrong order and didn't…

They sent me the wrong order and didn't want to honor the freebies which was 4 full sized r.e.m. items and wanted to give me a $15 dollar gift card for the inconvenience. One of the freebies alone was $20 dollars. The mistake was literally on them

December 8, 2025
Unprompted review
Rated 1 out of 5 stars

overcharged on 2 orders in a row…be careful!

Dishonest behavior when charging for online orders. Be careful and check what you were actually charged compared to your bill total.

I recently placed 2 online orders on 2 separate days. I was looking at my bank statement and realized both of them had been over charged by random amounts to my bank compared with my total bill amounts. The first was overcharged by $1.18, and the second $4.49. my bills were 42.32 and 58.37 but my card was charged 43.50 and 62.86. They did eventually resolve this after a huge hassle but I have no faith that this was a fluke since it happened twice on 2 different days. There should be no way for this to happen on a digital system which makes me believe the fraud is built into the system and is happening to many customers who either don’t check or don’t want to deal with the hassle for a few dollars. This is theft and fraud if they don’t fix it for all customers that it happened to whether the customer knows it or not. Be careful.

November 28, 2025
Unprompted review
Rated 1 out of 5 stars

GET DREAMY PRODUCT LOUSY CUSTOMER SERVICE

The store in Newtown PA refused to give me my money back on the product I bought the product was intended to be used to see if it worked. They claimed they would not standby the manufacturers disclaimer so needless to say they are a terrible store bad customer service and I will not return.

December 3, 2025
Unprompted review
Rated 1 out of 5 stars

Shop somewhere else

Before I started shopping, I asked one of the clerks to see how much credit was left on my account from a $50 reward I received. After some instruction from a higher up, she pulled it up. I had $27. When I returned to the counter, she was gone and the newest employee only pulled up my points. The manager was called. The woman who helped me before was about to head out. She flat out lied and said she just pulled up how much was available on my credit card. I left the store without anything and reported my card lost. (Pretty sure my card was still at the counter but I wasn’t going back in there after how I was treated…acted like I was telling fibs.)
If I ever do use Ulta again, it will not be at the Santa Monica Blvd branch. You can’t even sample most of the perfume because they are locked away.

December 7, 2025
Unprompted review
Rated 1 out of 5 stars

I placed an order on line during a sale…

I placed an order on line during a sale and chose to do a store pickup. Got my confirmation.... no where on the confirmation was there anything stating you only had 5 days to pick up.... We had a snow storm and I live one hour from the store and could not get there quickly. On day 4, I get an email saying if I did not pick up by day 5 my order will be cancelled. I called the store to ask if I could come in on day 6 to pick up explaining the weather factor... nope they could not help me. I contacted "customer service" and after waiting 30 hours got a reply that did not make any sense. But by then my order was cancelled. So if they have a hard rule of 5 days DISPLAY that prominently.... be a little flexible. I will never shop at Ulta again and I have been a good customer for many years. But nope, I will shop anywhere else.

November 30, 2025
Unprompted review
Rated 1 out of 5 stars

Poor Policy and Customer Service

They ask you to become a member for all these great reward but offer little to no customer service. I order online shampoo/condition and when I tried to exchange the unopen/unused product I was denied. It was past 30 days. I found out that I was not medical able to use and they did not care. I just wanted to exchange it for something else. The manager in the store refused to let me explain and acted like I was wrong, it was over $60.00 I had to throw away.

December 3, 2025
Unprompted review
Rated 1 out of 5 stars

I want to warn everyone about the Ulta…

I want to warn everyone about the Ulta Beauty Credit Card and their terrible billing system. This is one of the most frustrating and dishonest experiences I’ve ever had with any company.
Ulta encourages customers to sign up for their store credit card by promising discounts on future purchases. But once you sign up, the real nightmare begins.
Even after payments are made, Ulta (and their bank partner) keeps charging your account. They repeatedly send bills saying the payment was not received — even when it was. And if you try to fix the issue, they add late fees, double charges, and more penalties for something that wasn’t your fault.
When you contact customer service, all they say is, “It was a mistake,” or “There is no record.” They take no responsibility for their system errors and still demand that you pay the extra charges. It feels like a trap designed to keep customers paying for their own mistakes.
No customer should have to deal with this kind of unethical and irresponsible system.
My advice: DO NOT sign up for the Ulta credit card. Avoid it completely. Protect yourself and your money. This company’s billing system is unreliable, careless, and deeply disappointing.

December 3, 2025
Unprompted review
Rated 1 out of 5 stars

BEWARE

If I could give Ulta no stars I would. I am EXTREMLY disappointed in this Company and its integrity. I have spent lots of money with Ulta, recently I purchased what I thought was a perfume (as told by the salesperson at the Ulta in Sevierville, TN) and turned out to be a man's cologne. I went to the store and explained to them that I asked for help with a new perfume suggestion. She suggested the one I bought and I had picked out another one as well. I spent almost $300.00 on that trip. I realized the perfume she recommended didn't smell right. I googled it. It comes up as a man's cologne. Because I was one week away from the refund policy, they REFUSED to replace the product. The cologne cost me $165.00. I feel I should have been given a replacement and gotten what I paid for! Which was a woman's perfume. I will never purchase anything from Ulta or any affiliated store again. I am EXTREMLY just blown away at their NON-attempt to satisfy the customer. Without us they would not exist or be paid. I would be embarrassed beyond belief to work for a company like this! It is no loss to them to have replaced this purchase for me. I would have been happy. Instead, they have made me furious. With every interaction I had on this they don't even seem to care... I am requesting to cancel my credit card with Ulta. I have cut it up. I will pay off what I owe, however, will never use it again.

BEWARE!!!!!

December 3, 2025
Unprompted review
Rated 1 out of 5 stars

Worst customer service ever

Worst customer service ever. Being in the retail women’s fashion industry for over 20 years in upper mgmt. I KNOW there are ways to help a customer ‘outside’ of regular rules. I had an online order I forgot about. I got an email today that it will cancel at 8pm. I’m soooo sick today. I called. They said I could have someone else pick up but I would have to add that person on the website. Tried for 20 minutes to update my password. Didn’t work. Called store back … can you please just add this person as a pick up …OR hold my order for 1-2 days.
Nope… sorry. SERIOUSLY!! The worst customer service on the planet.

December 2, 2025
Unprompted review
Rated 1 out of 5 stars

Package never received

³Package never received. Just realozed I have trow 25 bucks. They offer me 10/20% back. I mean if u want to trow your money away, u r on the right place damn it. Did not check the review before unfortunately.
Embarassing.
No info provided about the "delivery", which I think you pay for it but it doesnt exixt. You ll pay your 10/20% back with that delivery expense.

October 31, 2025
Unprompted review
Rated 1 out of 5 stars

Worst place to order

Place the order and paid, didn't get any email with confirmation but money was took from my bank card, reach with customer servise but they said they can not give my back my money because I don't have corfirmation code start with letter M and some numbers. I gave them all other info with screenshoots of confirmation that I paid but didn't get money back. BE CAREFULL , NO ITEM AND NO MONEY BACK

November 8, 2025
Unprompted review
Rated 1 out of 5 stars

Very bad experience in this store

I'm going to give my humble opinion second time I try to go to this store the door was open and he came in I remember that I must make a call and I go back outside the employee sees me and closes the door in my face I give her a sign I wasn't understanding anything she comes back and I ask her they are not open I ask her are they open? He tells me 10 and closes the door in my face again what a lack of empathy they have they already take away your desire to buy in River drive store 204 in the Shoping of the 1400 north river Dr what bad manners there is nowadays

November 25, 2025
Unprompted review
Rated 1 out of 5 stars

Wish I could give it zero stars

Wish I could give it zero stars. I ordered my daughter a perfume that never arrived. I had countless call and emails with no resolution. They are thieves and I would not recommend. I’m going to review them on every site so that no one experiences this. They ruined my babies birthday and had me anxious to find a gift last minute. This business is not honorable.

November 7, 2025
Unprompted review
Rated 5 out of 5 stars

Great expereince.I…

Alexa has waited on me several times..I am always there and she is always so friendly and so very helpful!! I have watched her several times when she is the only cashier and she sure can handle the whole line all by herself! It's always a pleasure when she waits on me!!

November 23, 2025
Unprompted review
Rated 1 out of 5 stars

Return Policy

I made a purchase in-store using my Ulta credit card, which the associate looked up since I didn’t have the physical card. Before paying, I asked about the return policy and was told I could return the item as long as I had my receipt.

When I went back a few days later to return it (with my receipt), the store refused because I didn’t have the physical card and said they couldn’t look it up this time. I ordered a replacement card, but it didn’t arrive within their 30-day return window, so now I can only get store credit.

It’s really disappointing to receive inconsistent information from different employees. I verified the policy before purchasing, but Ulta didn’t stand behind what I was told. I expected clearer communication and better customer service.

November 20, 2025
Unprompted review

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